The Grateful Dead School of Business 

jerrygarcia

The Dead’s model was so successful, it’s taught in business schools and codified in books like Marketing Lessons from the Grateful Dead and Everything I Know About Business I Learned from the Grateful Dead.

In “Garcia: An American Life,” the biography of Jerry Garcia, the Dead’s guitar player, songwriter and figurehead, a clear picture emerges of the tenets Garcia upheld from the very beginning of the band:

•The most important thing is playing and creating. Everything else is secondary.
•Work is a family affair. It’s important to shelter, support and share with a larger community.
•Money is second fiddle to living the kind of life you want to live. You can build your own economy.
•There are pitfalls to being a renegade but they come with the territory. Accept the hazards and finger-pointing as a small hindrance of living differently.
•Push the envelope whenever possible.

Read the rest of Scott McDowell’s article from 99u.

—Image courtesy of Baron Wolman via wikispaces