The Dead’s model was so successful, it’s taught in business schools and codified in books like Marketing Lessons from the Grateful Dead and Everything I Know About Business I Learned from the Grateful Dead.
In “Garcia: An American Life,” the biography of Jerry Garcia, the Dead’s guitar player, songwriter and figurehead, a clear picture emerges of the tenets Garcia upheld from the very beginning of the band:
•The most important thing is playing and creating. Everything else is secondary.
•Work is a family affair. It’s important to shelter, support and share with a larger community.
•Money is second fiddle to living the kind of life you want to live. You can build your own economy.
•There are pitfalls to being a renegade but they come with the territory. Accept the hazards and finger-pointing as a small hindrance of living differently.
•Push the envelope whenever possible.
Read the rest of Scott McDowell’s article from 99u.
—Image courtesy of Baron Wolman via wikispaces