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  • Spread @10:52PM, 2017-03-25
    Tags: album covers, bands, branding, pentagram, pink floyd   

    Pentagram’s identity for Pink Floyd Records 

    [Via Creative Review] Aubrey Powell and Storm Thorgerson’s record sleeves for Pink Floyd are some of the most memorable of all time. Working under the name Hipgnosis, the pair’s surreal imagery inspired generations of designers and have become enduring symbols of the band’s music. Think of Pink Floyd, and it’s near impossible not to imagine the prism on the cover of Dark Side of the Moon or the bright pink pig on the sleeve of Animals.

    Pink Floyd’s music and visual output is the subject of a major retrospective opening at London’s V&A Museum in May. In November last year, the band released a 27-disc box set of early singles and recordings on their record label Pink Floyd Records.

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  • Titus Toledo @11:57PM, 2016-05-24
    Tags: , branding, , sound symbolism   

    Sound Symbolism 

    The sound of a word like “knife” or “truck” seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way. Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers’ perceptions.

    This is what’s called “sound symbolism”—the theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds. Sound symbolism is probably best illustrated by a well-known study from 1929 by the renowned linguist and anthropologist Edward Sapir.

    Read the rest from Co.Design

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