The visual diaries of logo designer Lance Wyman

In 1968, graphic designer Lance Wyman designed the iconic Mexico Olympics identity, hailed today as arguably the strongest branding of any Olympic Games. The success of the identity—which Wyman and his team deployed on a massive scale around Mexico City—led the then 29-year-old designer to a high-profile career designing signage and identities for everyone from the Mexico City Metro to the cities of Washington, D.C.; Albuquerque; and Calgary.

From 1973 to 1982, Wyman meticulously documented his creative process in notebooks where he drafted his ideas. The London-based design book publishers Unit Editions are now raising funds on Kickstarter to collect Wyman’s original logbooks in a single volume.

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