Direct Action

“When people view their civic participation through the exercise of voting, political identity becomes a slogan, a brand, a fashionable sort of garment that loudly announces the colors of one’s own tribe. But what if people viewed their civic participation as a form of immediate subjective experience? For example, on any given the day, the money you spend or earn has an exponentially greater political impact than all the votes you’ve ever cast.”

Source: Adbusters